The Beach is located in the former Bloemenlust auction house. Auction association Bloemenlust started in a small café in the eastern part of Aalsmeer in late 1911.
The Beach is located in the former Bloemenlust auction house. Auction association Bloemenlust started in a small café in the eastern part of Aalsmeer in late 1911.
This soon became too small, so Bloemenlust started building the current premises in 1921.
This soon became too small, so Bloemenlust started building the current premises in 1921.
On 5 April 1996, this national monument found a new purpose. Founders, inventors and pioneers Irene van Uden and Ruud Vismans took up the challenge with an enthusiastic group to create Europe's first indoor beach volleyball hall.
On 5 April 1996, this national monument found a new purpose. Founders, inventors and pioneers Irene van Uden and Ruud Vismans took up the challenge with an enthusiastic group to create Europe's first indoor beach volleyball hall.
Now over 27 years later, The Beach is so much more than just sand! The old flower auction and its extensions have been fully restored and still display nostalgic features of the Bloemenlust auction house, including the Rose Stand and the beautiful roof structure.
Now over 26 years later, The Beach is so much more than just sand! The old flower auction and its extensions have been fully restored and still display nostalgic features of the Bloemenlust auction house, including the Rose Stand and the beautiful roof structure.
The Beach is now a household name for many and has become a unique event venue. Companies can in a relaxed atmosphere meeting or a sporty team day organise. But friends, families and other parties are also warmly welcomed. Also not unfamiliar with large events such as the annual Beach Fair, Dance Classics or national and international Beach volleyball tournaments.
The Beach stands for togetherness, excitement and relaxation in a casual atmosphere and always with a radiant smile. With over 27 years of experience in organising events, 'unburdening' has been made a speciality.
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Special requests? Go to our quotation page. For questions, you can contact With The Beach.
